The terms and concept are widely applied. Etiquette is a complex topic because distinctions are finely drawn in Japanese society. However, the division of omote and ura is not absolute even here. While the concept of omote might be criticized on the grounds that it permits the living of lies, there are some benefits. Clothing and speech both relax and food is usually ordinary fare rather than formal. Company Profile Walk Japan Ltd. A family at home may be more relaxed in behavior than when it is in public, but a young brother is still careful to call his elder sister by that name and everyone is polite to the father although in an informal manner. Choosing the wrong word will insult someone who holds the distinctions to be important.