Think of it like the zip code of a brick and mortar store — it identifies where you are and helps people find you easily. Get Personalized Recommendations. The challenge I face is where to get a competent IT expert to help me at a reasonable cost. Try and get into their mindset and design your online clothing store accordingly. To continue developing your clothing store and to really maximize your success, sign up to our newsletter using the form below. Flatspot is an excellent example of the scale you can achieve with an online store builder like Shopify.