We are obviously very very early to this, we are all just sort of experimenting and throwing things out. He has this ability to take rather conservative organizations, like ABC, like Univision, and persuade them to invest enormous amounts of money in something that, frankly, right now, no one really knows where we are headed with this. So, if you are a TV channel, you set up your website so that it is good at showing TV content, and that becomes a sort of ad for the TV channel. What is so appealing about that format to you? Tim Pool, you joined from Reuters…. TV channels should have web content, it shouldn't just be on TV. I think that given the huge range of tools that I have access to now that I am at Fusion, I think it is important to try and embrace as many as possible, rather than sort of do what worked years ago. Is that the future of news, as cliche as that phrase may be? Continue to article content.