Rape is a horrific concept that little girls shouldn't ever have to worry about. Because really, as much as we don't want little girls saying fuck, I think we can all agree that we'd much rather create a world in which no one fucks them. So, of course, they're already crying about child exploitation. And I guess the fact that they will have to worry about it is kind of the problem. What I also love is that I think most people who are complaining never got to the end of the video. Yes, "fuck" is a sound we've deemed "bad" to say. Still, can't FCKH8 make its point and sell its shirts without cursing? In fact, they seem to be having way too much fun.