Nowadays, he seems to be doing a little bit of everything — and he's loving it. He stated that reality TV didn't give him the same " return on energy " that building businesses brought him, so he decided to switch up his priorities. You will forever be in my heart. Dyrdek was one of the first skateboarders that the brand actually sponsored, and they were one of his longest-running partnerships. However, he fell in love with the experience of building a business from the ground up, and he knew it wouldn't be his last attempt. Fans of Fantasy Factory will probably remember that Dyrdek always wanted to stay on the cutting edge and be the first to dive right in and experiment with new technology — nothing was off his radar.